Lots of people need to lose weight, and lots of people are always on the look out for diets that work. It’s not really hard to find diets that work, but finding a diet a person can stick to is the problem. The diet industry is huge. Between books, diet food programs, trainers and nutritionists, spas, and all the other elements of the health and diet industry a lot of money, over 46.8 billion dollars in 2005, is made not from people becoming healthy or losing weight, but rather from people trying to become healthy or lose weight. Because repeat business brings in the cash, the focus is naturally on methods and products that work for a short time but result in return business.